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9. When a marketer is in the process of identifying its major channel alternatives, it
should determine all of the following EXCEPT: (Choose the LEAST LIKELY.)
a. the ownership of the intermediary.
b. the types of intermediaries.
c. the number of intermediaries.
d. the responsibility of each channel member.
should determine all of the following EXCEPT: (Choose the LEAST LIKELY.)
a. the ownership of the intermediary.
b. the types of intermediaries.
c. the number of intermediaries.
d. the responsibility of each channel member.
a
