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11. If Toyota describes one of its cars of the future as being “a moderately priced
     subcompact designed as a second family car to be used around town; the car is ideal
     for running errands and visiting friends,” then the company has just stated a potential
     new product in terms of a:
     a.  product idea.
     b.  product image.
     c.  product concept.
     d.  product feature.