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What is the advantage of Global Market Standardization? Disadvantage?
Adv: economies of scale
Disadvantage: only works with small number of products since usually something has to be changed
Disadvantage: only works with small number of products since usually something has to be changed
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 14.12.2010