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9
In terms of strategic positioning, which two general strategies may be chosen by a company?
a. Product differentiation and cost enhancement
b. Cost leadership and product differentiation
c. Increasing customer value and decreasing supplier orientation
d. Revenue production and cost enhancement
e. Activity based costing and value-chain emphasis
a. Product differentiation and cost enhancement
b. Cost leadership and product differentiation
c. Increasing customer value and decreasing supplier orientation
d. Revenue production and cost enhancement
e. Activity based costing and value-chain emphasis
B - Cost leadership and product differentiation
Karteninfo:
Autor: savhighsmith
Oberthema: Accounting
Thema: Accounting II
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 06.07.2010