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What are the four types of consumer products? define each, give examples
Convenience - duh (candy, soda)
Shopping - usually more expensive than convenience; further broken down into Homogenous and Heterogeneous products. (tv, washer dryer, furniture)
Specialty - reluctant to accept substitutes for; brands important
Unsought - unknown product or product buyer does not actively seek (funeral stuff, insurance, preparation H)
Shopping - usually more expensive than convenience; further broken down into Homogenous and Heterogeneous products. (tv, washer dryer, furniture)
Specialty - reluctant to accept substitutes for; brands important
Unsought - unknown product or product buyer does not actively seek (funeral stuff, insurance, preparation H)
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 14.12.2010