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What are the rules for effective communivation?
1. Top management leads by example: Agenda, Big Picture, Walk the talk!
2. Involve middle management as communicators!
3. Clear language – avoid jargon!
4. Content before form! Instruction, understanding/acceptance, mobilization
5. Enable participation through „storytelling“
Stories emotionalize, enable identification, induce new scripts
6. Orchestrate – harmonize instruments: HRM (Workshops, Trainings, seminars), internal communication (media, intranet, publications, events)
7. Secure sustainability: measure, companywide organization of
knowledge exchange, provide feedback!
2. Involve middle management as communicators!
3. Clear language – avoid jargon!
4. Content before form! Instruction, understanding/acceptance, mobilization
5. Enable participation through „storytelling“
Stories emotionalize, enable identification, induce new scripts
6. Orchestrate – harmonize instruments: HRM (Workshops, Trainings, seminars), internal communication (media, intranet, publications, events)
7. Secure sustainability: measure, companywide organization of
knowledge exchange, provide feedback!
Karteninfo:
Autor: Egregius
Oberthema: BWL
Thema: Personalwirtschaft
Schule / Uni: Universität Mannheim
Veröffentlicht: 11.03.2010