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What is market segmentation?
Dividing market into smaller groups with similar needs, characteristics or behaviours, that might require seperate marketing strategies or mixes
Most common Market segments are :
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
.
Most common Market segments are :
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
.
Karteninfo:
Autor: Elisa
Oberthema: Business Economics
Thema: Marketing
Schule / Uni: Hanze Hogeschool
Ort: Groningen
Veröffentlicht: 14.02.2010