Zu dieser Karteikarte gibt es einen kompletten Satz an Karteikarten. Kostenlos!
49
influence by reference groups
informational knowledge
utilitarian sourroundings, what do others do?
value-expressive having a certain image, how do you want to be seen
high complexity and risk leed to high influence trough refernce groups
utilitarian sourroundings, what do others do?
value-expressive having a certain image, how do you want to be seen
high complexity and risk leed to high influence trough refernce groups
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015