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Question 1.1. (TCO 4) Three commonly used methods of evaluating marketing programs are marketing metrics, marketing dashboards, and (Points : 5)
marginal analysis.
marketing audits.
marketing ROI.
marginal analysis.
marketing control boards.
Question 2.2. (TCO 1) Ideally in effective marketing planning, goals should be _ in terms of what is to be accomplished and when. (Points : 5)
loose and vague
as general as possible