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Brand personality
set of characteristics of a product, used like it would be a person
- change over time
creation and communication of a strong brand personality creates competitive advantage
- change over time
creation and communication of a strong brand personality creates competitive advantage
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015