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2
Under which of the following pricing approaches is the marketer only concerned with the marginal or incremental cost of producing goods to be sold in foreign markets?
a. skimmimg pricing
b. penetration pricing
c. full cost pricing
d. variable cost pricing
a. skimmimg pricing
b. penetration pricing
c. full cost pricing
d. variable cost pricing
d
Karteninfo:
Autor: CoboCards-User
Oberthema: BWL
Schule / Uni: Hanze Hogeschool
Ort: Groningen
Veröffentlicht: 09.11.2010