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how to increase motivation to process information?
(5 methods)
(5 methods)
- use celebrities
- provide values customers appreciate
- appeal to hedonic needs
- use novel stimuli (unusual elements, sudden silence...)
- use prominent stimuli (loud music, fast action
- provide values customers appreciate
- appeal to hedonic needs
- use novel stimuli (unusual elements, sudden silence...)
- use prominent stimuli (loud music, fast action
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015