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Zeus Industries sells satellite television systems. In the past, the company has been highly successful, and the senior
management has created special perks and lavish offices for themselves. Other employees do not have access to these
perks, and their facilities are non-descript.
Recently, the company invested heavily in one of the many new technologies available. Employees tell senior
management that this investment was the right choice, but sales keep decreasing. Some sales employees have also given
incorrect information to suppliers, even though the company has held numerous intensive training sessions to keep sales
personnel apprised of changes in the industry. The company has also received low customer service ratings from recent
consumer surveys. These surveys indicate that customers are frustrated with the specialized technical knowledge
necessary to operate their satellite systems.
498) Which of the following best characterizes the communication problem occurring between
employees and senior management?
A) filtering
B) sabotage
C) communication apprehension
D) overload
E) selective perception