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5
Concentrated (niche) marketing
A market-coverage strategy in which a firm goes after a large
share of one or a few segments or niches.
share of one or a few segments or niches.
Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010