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53
In which of the following approaches to international marketing does a firm grant a foreign based company the right to use its intellectual property in return for the payment of royalties or fees?
a. exporting
b. licensing
c. joint ventures
d. direct foreign investment
a. exporting
b. licensing
c. joint ventures
d. direct foreign investment
b
Karteninfo:
Autor: CoboCards-User
Oberthema: BWL
Schule / Uni: Hanze Hogeschool
Ort: Groningen
Veröffentlicht: 09.11.2010