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All main topics / Business / Public Relations / APR
62
Give an example of a snowball sample.
You may know only a few users of a certain type of computer but they know probably know others. Contact the first few and ask them for names of others. Continue until you find the sample you desire.
Tags: Research
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Flashcard info:
Author: Erin
Main topic: Business
Topic: Public Relations
Published: 19.11.2011

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