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24
the Self-Concept
beliefs a person holds about his attributes and how he evaluates these qualities
help guide many purchase decisions
inner private self & outer pulic self
actual self vs. ideal self
try to fill gap
help guide many purchase decisions
inner private self & outer pulic self
actual self vs. ideal self
try to fill gap
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015