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6. In 1957, a researcher announced that he had flashed the phrases “Eat popcorn” and
“Drink Coca-Cola” on a screen in a movie theater every five seconds for 1/300th of a
second. He reported that although viewers did not consciously recognize these
messages, they absorbed them subconsciously and bought 58 percent more popcorn
and 18 percent more Coke. This process was eventually named:
a. deceptive advertising.
b. subliminal advertising.
c. psychological manipulation.
d. psychological modeling and transfusion.
“Drink Coca-Cola” on a screen in a movie theater every five seconds for 1/300th of a
second. He reported that although viewers did not consciously recognize these
messages, they absorbed them subconsciously and bought 58 percent more popcorn
and 18 percent more Coke. This process was eventually named:
a. deceptive advertising.
b. subliminal advertising.
c. psychological manipulation.
d. psychological modeling and transfusion.
b
