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Differentiation and Positioningon
Differentiation:
Actually differentiating the market offering to create superior customer value.
Positioning:
Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target customers.
3 steps for Differentiation + Positioning
1.Identifying a set of possible differentiation that create competitive advantage
2.Choosing advantages upon which to build a position
3.Selecting an overall positioning strategy.
Actually differentiating the market offering to create superior customer value.
Positioning:
Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target customers.
3 steps for Differentiation + Positioning
1.Identifying a set of possible differentiation that create competitive advantage
2.Choosing advantages upon which to build a position
3.Selecting an overall positioning strategy.
Karteninfo:
Autor: Elisa
Oberthema: Business Economics
Thema: Marketing
Schule / Uni: Hanze Hogeschool
Ort: Groningen
Veröffentlicht: 14.02.2010