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What is media relations?
Mutually beneficial associations between publicists or public relations professionals and members of media organizations as a condition for reaching audiences with messages of news or features of interest.
Maintaining up-to-date lists of media people and a knowledge of media audiences are critical to the function.
Dealing with communication media in seeking publicity or responding to their interest in the organization.
Maintaining up-to-date lists of media people and a knowledge of media audiences are critical to the function.
Dealing with communication media in seeking publicity or responding to their interest in the organization.
Tags: definitions
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