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You are part of a group making a decision about whether it is appropriate to discontinue research on a new drug. This
new drug would save lives, but it is uncertain whether you can develop it within a reasonable time frame and at a
reasonable cost. Your firm has already spent a small fortune on this drug. You have gathered so much information inpreparation to making the decision that you are unable to sort the good information from the superfluous data. Your experience tells you that this project has merit.
What form of decision making are you using if you decide to continue the project on the basis that the project has merit?
A) compulsive
B) intuitive
C) rational
D) satisficing
E) compelling