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36
Give of an example of a Product item, line, mix, mix width (breadth), and line depth.
Cambel's cream of chicken
Cambel's soups
All the products Cambels sells
the number of product lines Cambels sells: soups, sauces, entrees, etc.
number of items in a product line
Cambel's soups
All the products Cambels sells
the number of product lines Cambels sells: soups, sauces, entrees, etc.
number of items in a product line
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010