Zu dieser Karteikarte gibt es einen kompletten Satz an Karteikarten. Kostenlos!
40
What is a Private Brand? What is a Captive Brand?
Private - private label or store brand; brand name owned by wholesaler or retailer
Captive - brand manufactured by a third party exclusively for a retailer (ex: only at Walgreen's brand)
Captive - brand manufactured by a third party exclusively for a retailer (ex: only at Walgreen's brand)
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 14.12.2010