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All main topics / BWL / Marketing / B&A - Kapitel II: Marketingentscheidungen
2
Psychographische Ziele:
- Markenbekanntheit
- Image
- Kaufabsicht
- Präferenz
- Kundenzufriedenheit
- Kundenbindung
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Flashcard info:
Author: Patryk
Main topic: BWL
Topic: Marketing
Published: 03.02.2010

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