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SAMPLE EVENT MARKETING PLAN
1.I.Executive Summary of the Event
II.Market Review of the Event
o What are the trends?
o What are your market segments?
o Who will be your target market
primary/secondary?
III. Competitive Review of the Event
1.IV.SWOT Analysis
2.V.Goals and Objectives
Sales objectives and marketing objectives
3.VI.Strategies (The five Ps)
Positioning
• Product
• Pricing
• Promotion
• Place