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3
Companies charge a high price when a new dvd or video game is released. What kind of pricing are they using?
a) prestige pricing
b) penetration pricing
c) price skimming
a) prestige pricing
b) penetration pricing
c) price skimming
c) price skimming - a company wants to "strike while the iron is hot" and make as much money as they can. You will see prices drop as the dvd or video game demand drops.
Flashcard info:
Author: CoboCards-User
Main topic: Pricing
Topic: Pricing Strategies
School / Univ.: Faribault HS
City: Faribault
Published: 28.06.2014