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evaluation of alternatives (evoked set, categorization), how to strategically apply categorization
evoked set: products in memory, used before and famous ones
levels of categorization:
strategic implication of categorization:
positioning
identify competitors
locate products (will people find our product)
levels of categorization:
strategic implication of categorization:
positioning
identify competitors
locate products (will people find our product)
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015