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39
What are four benefits of branding?
1. Product identification (most important)
2. Repeat sales >>> brand loyalty
3. New-product sales
4. brand equity
2. Repeat sales >>> brand loyalty
3. New-product sales
4. brand equity
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010