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10
Product Life Cycle
The course of a product’s sales and profits over its lifetime.
Strategies:
Product development:
Finding + developing a new product idea, sales are zero.
Introduction:
Slow sales growth as product is introduced in the market.
Growth:
Rapid market acceptance and increasing profits.
Maturity:
Slowdown in sales growth because product has achieved.
Decline:
Sales fall off and profits drop.
![](https://cobocards.s3.amazonaws.com/card/480_300/7/7879052.jpg)
Strategies:
Product development:
Finding + developing a new product idea, sales are zero.
Introduction:
Slow sales growth as product is introduced in the market.
Growth:
Rapid market acceptance and increasing profits.
Maturity:
Slowdown in sales growth because product has achieved.
Decline:
Sales fall off and profits drop.
![](https://cobocards.s3.amazonaws.com/card/480_300/7/7879052.jpg)
![](https://cobocards.s3.amazonaws.com/user/40_40/1/1929791.jpg)
Karteninfo:
Autor: Elisa
Oberthema: Business Economics
Thema: Marketing
Schule / Uni: Hanze Hogeschool
Ort: Groningen
Veröffentlicht: 14.02.2010