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WEEK 2: CASE STUDY: CLOVER VALLEY DAIRY
Please refer to the case study found at the end of chapter 4 in your textbook to complete this week’s assignment. The case study is entitled, “Clover Valley Dairy Company.” Write a three to five page reply to Charles Krieger’s letter concerning market testing.
Pretend that you are the manager of Clover Valley Dairy, which has no market research specialist. As manager, you must evaluate the situation of the company. Your reply should include answers to the three “Questions for Discussion” found at the end of the case study, and should also explore the purpose of the research, definition of the problem, and the design of the study.