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Types of power of reference groups
referent power: power by having a role models character
information power
legitimate power: authorities, law, social system
Expert power: power through expertise
reward power: power of being honored, accepted, even tangible rewards
coercive power: social / physical power (Zwang)
information power
legitimate power: authorities, law, social system
Expert power: power through expertise
reward power: power of being honored, accepted, even tangible rewards
coercive power: social / physical power (Zwang)
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015