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CRM packages typically include tools for:
– Sales force automation (SFA)
• Sales prospect and contact information
• Sales quote generation capabilities
– Customer service
• Assigning and managing customer service
requests
• Web-based self-service capabilities
– Marketing
• Capturing prospect and customer data, scheduling and tracking direct-marketing mailings or e-mail
• Cross-selling
• Sales prospect and contact information
• Sales quote generation capabilities
– Customer service
• Assigning and managing customer service
requests
• Web-based self-service capabilities
– Marketing
• Capturing prospect and customer data, scheduling and tracking direct-marketing mailings or e-mail
• Cross-selling
