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Describe what an objective is in terms of a public relations plan.
shorter-term, defines WHAT behavior, attitude or opinion you want to achieve from specific audiences, how much to achieve, and when to achieve.
Objectives should be SMART (specific, measurable, attainable, time specific)
Objectives should be SMART (specific, measurable, attainable, time specific)
Tags: RPIE
Quelle:
Quelle:
