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how are you influenced by reference groups
normative influence: norms and values , leads us to adopt, (parents)
comparative influence: we compare ourselves to a group, the closer we are, the bigger their influence
comparative influence: we compare ourselves to a group, the closer we are, the bigger their influence
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015