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7
The 4 P’s
The major marketing mix tools are classified into four broad groups, called the four P’s of marketing:
Product – To deliver on its value proposition, the firm
must first create a need-satisfying market
offering.
Price – It must decide how much it will charge for the
offering and,
Place – how it will make the offering available to target
consumers.
Promotion – It must communicate with target
consumers about the offering and persuade them
on its merits.
![](https://cobocards.s3.amazonaws.com/card/480_300/8/8097006.jpg)
Product – To deliver on its value proposition, the firm
must first create a need-satisfying market
offering.
Price – It must decide how much it will charge for the
offering and,
Place – how it will make the offering available to target
consumers.
Promotion – It must communicate with target
consumers about the offering and persuade them
on its merits.
![](https://cobocards.s3.amazonaws.com/card/480_300/8/8097006.jpg)
![](https://cobocards.s3.amazonaws.com/user/40_40/1/1929791.jpg)
Karteninfo:
Autor: Elisa
Oberthema: Business Economics
Thema: Marketing
Schule / Uni: Hanze Hogeschool
Ort: Groningen
Veröffentlicht: 14.02.2010