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All main topics / Economics / Marketing / MARK 3000 Exam 3
36
What is the purpose of a Yield Management System?  What is an example field where this is used?
a system to maximize profit by adjusting prices frequently based upon short-term changes in demand and price elasticity

ex: airline tickets
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Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010

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