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Alle Oberthemen / Management / MKT1 / MKT
5
4.  If a company believes that the company with the largest market share will enjoy the
     lowest costs and highest long-run profits, that company will probably choose which
     of the following pricing objectives as their primary course of action?
     a.  current profit maximization
     b.  product quality leadership
     c.  market share leadership
     d.  survival
c
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Karteninfo:
Autor: mariagrau25
Oberthema: Management
Thema: MKT1
Veröffentlicht: 07.04.2010

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