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43
In what four ways do services differ from physical goods? Explain where necessary.
1. Services are intangible - makes eval. of quality difficult
2. Services are inseparable - consumer generally must be present
3. Services are perishable - cannot be produced ahead of time; production and consumption occur at the same time; you cannot inspect out defects
4. Services are heterogeneous - different each time, so you must set standards and use scripts
2. Services are inseparable - consumer generally must be present
3. Services are perishable - cannot be produced ahead of time; production and consumption occur at the same time; you cannot inspect out defects
4. Services are heterogeneous - different each time, so you must set standards and use scripts
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010