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All main topics / BWL / International Marketing Management / imm
7
In order to minimize the liklihood and/or impact of making inappropriate decisions based upon the self reference criteria of domestic managers, international managers should subject such decisions to:

  a) cross-cultural analysis

b) ethnocentric analysis

c) decision tree analysis

d) computer simulation analysis
a
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Flashcard info:
Author: Kealein
Main topic: BWL
Topic: International Marketing Management
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010

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