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take the bait (=accept what is offered):

Interest-free credit is on offer and customers are taking the bait.

Synonyms: pressure, wiles, emotional blackmail, pitch, pep talk... more

   1.    a.      someone who is used for attracting and catching someone else, especially a criminal

bait  (Fishing, Hunting) cebo  m   (fig) anzuelo  m , cebo  m 

IDIOMS to rise to the bait  - he didn't rise to the bait-  no picó
IDIOMS to swallow the bait   (lit) picar  (fig) morder el anzuelo, caer en la trampa