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[Step 3] Choose a price strategy
What is a Price strategy? What are the three price strategies discussed in class?
What is a Price strategy? What are the three price strategies discussed in class?
Price strategy - basic, long-term philosophy about pricing
Price Skimming - firm charges a high intro price with heavy promotion
Penetration Pricing - firm charges a low price to extend its reach
Status Quo Pricing - charges a price close to current price or close to competitor's price
Price Skimming - firm charges a high intro price with heavy promotion
Penetration Pricing - firm charges a low price to extend its reach
Status Quo Pricing - charges a price close to current price or close to competitor's price
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010