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Aktivierende Prozeße: Aktivierung

Psychische Aktivität die den Konsumenten zu Handlung stimuliert

Aktivierungsfaktoren:
*Emotionale Reize: Schlüsselreize → innere Erregung
*Kognitive überraschende Reize: führen zu Widersprüchen / Überraschung
*Physisch intensive Reize: Physische Aktivierung z.B. durch Musik
Einsatz von akt. Reizen hängt vom Involvement des Kunden ab.

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Flashcard info:

Author: CoboCards-User

Main topic: Marketing

Topic: Marketing

Published: 23.10.2014

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