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71
mircoculture
subculture based on the identification with a certain lifestyle
comes with its own unique set of norms, vocabulary, product preferences
comes with its own unique set of norms, vocabulary, product preferences
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015