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mircoculture
subculture based on the identification with a certain lifestyle
comes with its own unique set of norms, vocabulary, product preferences
comes with its own unique set of norms, vocabulary, product preferences
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015