Zu dieser Karteikarte gibt es einen kompletten Satz an Karteikarten. Kostenlos!

Porter (1996) argued, “Competitive strategy is about being different. It means deliberately
Just Click on Below Link To Download This Course:
https://www.coursetutor.us/product/porter-1996-argued-competitive-strategy-is-about-being-different-it-means-deliberately/
ORG 827 Topic 1 Discussions GCU
ORG 827 Topic 1 DQ 1
Porter (1996) argued, “Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value. But the essence of strategy is in the activities – choosing to perform activities differently or to perform different activities than rivals. Otherwise, a strategy is nothing more than a marketing slogan that will not withstand competition.” Does this 20+ year-old concept offer an effective understanding of the relationship between strategy and decision making in today’s organizations?

Download Now