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8
Where would a firm following a global marketing concept BEST fit in the DPRG schema?
a) the ethnocentric/ polycentric classification
b) the polycentric/ regiocentric classification
c) the geocentric/ ethnocentric classification
d) the regiocentric/ geocentric classification
a) the ethnocentric/ polycentric classification
b) the polycentric/ regiocentric classification
c) the geocentric/ ethnocentric classification
d) the regiocentric/ geocentric classification
c
Kseniya8 (12.04.2013)
d
Karteninfo:
Autor: Kealein
Oberthema: BWL
Schule / Uni: Hanze Hogeschool
Ort: Groningen
Veröffentlicht: 09.11.2010