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[Step 2] Identify Product Benefits
What does "sell the sizzle, not the steak" mean? What is a benefit?
What does "sell the sizzle, not the steak" mean? What is a benefit?
It means: sell the products benefits, not its attributes.
Benefit - What will I achieve by using the product? "What's in it for me?"
Benefit - What will I achieve by using the product? "What's in it for me?"
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 17.11.2010