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What is content analysis?
Systematic procedures for objectively determining what is being reported in the media.
Press clippings and broadcast monitor reports.
They indicate only what is being printed or broadcast, not what is read or heard. Does not measure whether or not the audiences learned or believed the message.
Press clippings and broadcast monitor reports.
They indicate only what is being printed or broadcast, not what is read or heard. Does not measure whether or not the audiences learned or believed the message.
Tags: Research
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