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All main topics / Business / Public Relations / APR
70
What is the best research method for well-defined concepts and specific limited answers?
Mail surveys

Rarely produce high response rates.

Mail to the right people
Use a cover letter
Send a postcard announcement before the survey to increase response rates
Do a follow-up mailing to increase response rates
Tags: Research
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Flashcard info:
Author: Erin
Main topic: Business
Topic: Public Relations
Published: 19.11.2011

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