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level of involvement
intertia:
lack of interest
desicion out of habit
no motivation to consider alternatives
FLOW: (flow state)
obsession
great meaning
optimal experience
playfulness
being in control
lack of interest
desicion out of habit
no motivation to consider alternatives
FLOW: (flow state)
obsession
great meaning
optimal experience
playfulness
being in control
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015