to cause to become spread widely, e.g. “Due to modern communication technologies brands are ... more and more and they become uncontrollable.”
to disperse
an undertaking involving chance, risk or danger, e.g. “They embarked on a new business ...”
venture
An official representative of a brand, e.g. “He works as a ... ... for Red Bull”
brand ambassador
a range of different brands associated with one umbrella company, e.g. “The Swatch Group has a very strong ... of brands”
porfolio
the group of people for which a product, service or marketing campaign is designed
target audience
something that is controlling, often by artful or unfair means
manipulative
verb: to manipulate
noun: manipulation
verb: to manipulate
noun: manipulation
to settle problems through discussion, to solve problems that are left over (e.g. the marketing department is trying to ... its differences with the legal team)
to iron out
to determine a profit on an investment through mathematical processes
to calculate return
to create according to a plan, often in an artistic or highly skilled manner
to design
nouns: a design, designer (person)
nouns: a design, designer (person)
to supply goods to stores and other businesses;
to distribute
nouns: distribution, distributor
nouns: distribution, distributor
to convince by the use of arguments or evidence
to persuade
adj: persuasive
noun: persuasion
adj: persuasive
noun: persuasion
to present for buyer acceptance through advertising, publicity, discounting, etc.
to promote
adj: promotion
adj: promotion
to meet a need or desire (e.g. to satisfy a consumer need)
to satisfy
noun: satisfaction
noun: satisfaction
activity used to attract attention to a product, as by announcements in media
advertising
verb: to advertise
verb: to advertise
material support of an activity in return for advertising space (e.g. sports sponsorships)
sponsorship
path through which products and services flow from sellers to consumers (e.g. from wholesalers to retail chains)
distribution channels
a circumstance that creates disadvantages for new competitors trying to enter the market (e.g. regulations, marketing conditions, patents)
entry barrier / barrier to entry
the process of gathering and analyzing information about a market, product or service
market research
the qualities and characteristics of a product (e.g. size, materials, functions)
product features
an advertising technique in which companies pay for a prominent display of their products, often in films or T.V. (e.g. the star of a film drinking Pepsi in the opening scene)
product placement
Kartensatzinfo:
Autor: EstherRobinson
Oberthema: English
Thema: Marketing
Veröffentlicht: 09.01.2012
Tags: ENGLa
Schlagwörter Karten:
Alle Karten (33)
keine Schlagwörter